Cheeky Chickadee

Playful performance for a cheeky brand

Cheeky Chickadee is an Australian swimwear brand known for bright patterns, animal mascots, and a loyal parent community. If you know Bluey, it’s totally what the Heeler’s would be wearing poolside. 

The Brief:

Educate the customers already in the loyalty program. As part of their loyalty program, customers can refer their friends by sharing a unique referral link. The friend being referred receives a welcome incentive in the form of a discount, while the original customer making the referral receives a reward when their friend places their first order.

I wrote a multi-email campaign to walk customers through how the referral program works—what to do, what they’d earn, and what their friends would get. The tone stayed true to Cheeky Chickadee’s brand: bright, friendly, and easy to follow.

This was a tiered program based on loyalty points, so I had to write copy based on each tier.