Work

Creative Producer with a Project Manager’s Mindset. Expert in Storytelling, Team Coordination & Deadline-Driven Delivery

I’m a Creative Producer and Content Strategist with 10+ years of experience leading video, email, and social campaigns from pitch to publish. This page features selected work—from performance-driven email campaigns to short-form video storytelling to creative strategy and brand development.

In addition to my creative background, I’ve led cross-functional teams, scoped and scheduled campaigns, built and tracked budgets, and worked closely with clients, agencies, and vendors to keep projects on time and on brief.”

Production Work

Short form content, mostly for YouTube
Long form content reel, mostly Reality TV.

Project Management Work

Project: Zombie House Flipping (Seasons 3–5, A&E)
Role: Supervising Producer / Project Manager
  • Managed 6-12 month production cycles across multiple properties per season, balancing tight construction timelines with editorial and broadcast delivery.
  • Oversaw budgets exceeding $275K per episode, liaising with network execs, legal, and talent to align on scope, compliance, and deadlines — throughout 50 episodes.
  • Led cross-functional teams (camera, sound, graphics, producers, post, trade outs) across Tampa, Orlando, and Dallas locations; adjusted resources in real-time to meet shifting needs.
  • Built and maintained production schedules (shooting, post, graphics, internal and client approvals), ensuring on-time delivery for over 30 episodes.
  • Acted as primary point of contact for network notes, vendor coordination, and stakeholder communication, including managing feedback loops between creative, production, and delivery.
  • Tools used: Google Workspace, Excel budget trackers, Slack, Zoom, AVID Media Composer, Box, Airtable for deliverables tracking, and network-specific portals for legal/delivery paperwork.

Email Campaigns & Content Strategy

During my time at Andzen, I crafted high-converting email campaigns for e-commerce brands across wellness, lifestyle, and outdoor niches. My role spanned copywriting, brand voice development, digital production, and—in some cases—email design. Whether it was driving seasonal promotions or abandoned cart flows, I delivered engaging, results-driven messaging tailored to each client’s goals.

  • Trimleaf – Copy + Design: Promotional email series targeting industrial cannabis growers.
    (Industry: Cannabis / Indoor Gardening) [View Sample]
  • City Grounds – Copywriting: Abandoned cart flow and brand voice refresh.
    (Industry: Urban Cycling) [View Sample]
  • Cheeky Chickadee – Copywriting: Loyalty program education series.
    (Industry: Children’s Apparel) [View Sample]
  • P2Life – Copy + Design: COVID-era education campaign for competitive swimmers.
    (Industry: Sports Nutrition) [View Sample]
  • Gooseberry Intimates – Copy + Design: Holiday promos for Earth Day and Valentine’s Day.
    (Industry: Lingerie / Swimwear) [View Sample]
  • Mr. Pool Man – Copywriting: Seasonal education campaign + blog integration on pool upkeep.
    (Industry: Home Maintenance / Pool Supplies) [View Sample]
  • Moana Bikini – Copywriting: Website re-skin launch campaigns and product promos.
    (Industry: Women’s Swimwear) [View Sample]

Social-First Video Production

American Pulps started as a writing project and evolved into a full brand with a distinct visual identity and loyal following (more on that below). I lead social video production and audience engagement, creating all of our short-form content and handling most follower interactions. Everything was built organically—no paid ads or growth hacks—just consistent storytelling, visuals, and tone that resonated.

Production Work (again)

This time we’re getting a little more granular with my work with links and more credits than the videos above. Here’s a link to my IMDB page, which has most of my professional credits.

I was part of a three-person producer team in these (and acted as the jerk in the letterman jacket in the Are You Afraid of the Dark parody). From pre-production to upload, I had a hand in the entire process: writing, pre-producing, casting, locations, lighting, set design, shooting, and editing.

Are You Afraid of the Dark Parody, with pugs — I wrote, produced, and acted terribly in this.
Miley Cyrus parody — I co-wrote the lyrics, produced, was a camera operator, and dog wrangler.
TPC took the original down, luckily I kept some of my work. For this video: I Produced, wrote the lyrics, secured the locations, and prop car. I also play the taxi driver.
This one was actually a huge win for me. I fought hard to get a pet parody with lyrics; before this one, they were all barks to the tune of the song. I argued for this, and with the help of legal saying that it actually makes the video more of a parody, the powers that be relented. Because of this video’s success, every parody had lyrics after that.

More dog-related content. This is for The Dog Games on Discovery+. Where I was a Producer (in both field and post) for these specials. For Dog Games’ pre-production, I worked with the cast on their “freestyle routines” and pre-interviewed them. On set, I worked as a challenge producer, interviewed the contestants, and directed our host and judges for the marketing deliverables. In post-production, I strung out the episodes and worked with editors in putting the show together in post.

But I don’t just do dog videos:

For VICE Munchies, where I was a Segment Producer. For Sushi Chef, I was tasked with finding sushi chefs in the Los Angeles area, pre-interviewing them, scouting the location, and pitching the chef and their restaurant to VICE. Once they picked one of my prospective pitches, I got to work planning the shoot, and filming Chef Kiyokawa’s omakase sushi offering.

Sadly, I didn’t get to eat any of this sushi on set.

There’s way more where that came from. As mentioned in my “reel” above, I worked on Bringing Up Bhabie for Snapchat, where I was Story Producer for multiple episodes. As Story (or, Post) Producer, I strung the episodes together, wrote soundbites and interview questions, and addressed the network’s notes.

It may not seem like it from the video clips I have on this page but a majority of my reality television work was for House Buying / Flipping shows on HGTV and docu-follow shows for WEtv, OWN, and TLC. I also worked on a music competition show on BET (The Next Big Thing) and a talk show on FYI (Kocktails with Khloé).

I am currently working as a Supervising Producer for Zombie House Flipping on A+E where I oversee a team of five post producers and six editors for the Orlando, Tampa, and Dallas series. The current run on this show is about 40 episodes between the three series.

Aside from reality television, I produced YouTube videos at BuzzFeed—hands down my favorite video I made for them was Fart Facts.

American Pulps

In my free time, I’ve been writing Pulp Fiction stories and scripts for action and thriller movies with my friend for our “online pulp mag,” American Pulps. Along with the writing, I’ve been in charge of the social media for American Pulps, our strongest performer being our Instagram page (see above).

Here’s the book trailer to our first novel, Under the Knife:

Volume #1, Issue #1 of our online magazine, American Pulps. I wrote the Drink Like a Colonial article, an Interview with the Founding Fathers, and The Apartment (under the Pseudonym, P.A. O’Neil). I also did the layout and design in InDesign and Photoshop.

Here are some blog posts I’ve written on the American Pulps page as well:

Want to learn more or see how I can support your next campaign? Get in touch—I’m always up for a good project.

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