Moana Bikini

Playful. Purposeful. On-brand.

Australia-based Moana Bikini is a swimsuit line with a body-positive environment and a goal to empower women to feel great while looking great in amazing bikinis with bold, bright, patterns.

I worked with Moana on two email marketing campaigns that delivered high-impact visuals and fun, flirty copy—always grounded in what mattered to the brand: community and environmental responsibility.

Campaign 1 – Block Party Collection Launch – Website and Email re-skin

The Brief: Introduce a bold new swimwear line with summer-ready energy, driving excitement and clicks. Also, update all existing flows (Abandoned Cart, Nurture Series, etc.) with the new theme and color pallatte.
Approach: Highlighted key pieces with colorful, cheeky copy that matched the visual vibe. The tone was confident, sunny, and playful—true to Moana’s voice.

Abandoned Cart Email 1

Abandoned Cart Email 2

Back in Stock: Email 1

Back in Stock: Email 2

Nurture Series Email

Campaign 2 – Clean Up Campaign Brief

This cleanup campaign was designed to re-engage and motivate customers to interact and purchase more with Moana Bikini. It was an automation flow geared towards current subscribers who had not placed an order in the last 6 months or opened an email.

This ensured that Moana was able to keep a consistent clean list of contacts and prevented unengaged customers from being sent emails.