Gooseberry

Gooseberry Intimates is a French lingerie label created in 2012 with designs based around “daring details and the right amount of sass,” creating an elegant yet edgy look. Chic styles and soft laces are the foundation of Gooseberry’s designs.

The Objective

Spring product, serious purpose

For this spring campaign, we paired product highlights with purpose-driven messaging around Earth Day.

The client wanted to showcase their environmental values without compromising their aspirational, fashion-forward brand identity. I focused the copy around progress—not perfection—using a confident, elevated tone that aligned with their customer’s sensibilities.

This campaign supported a key seasonal push and outperformed previous sends.