Copywriter/Content Strategist

I’m a copywriter and creative producer with experience spanning editorial, brand, CRM, and scriptwriting. I’ve worked with agencies, production companies, and media startups to develop campaigns, script videos, write sizzle reels, and build email workflows — mostly for wellness, fitness, apparel, and culture brands. I write like I talk: clear, crisp, and conversational. I believe good copy understands its audience, doesn’t take itself too seriously, and, ideally, makes you smirk.

Email Campaigns

During my time at Andzen, I crafted high-converting email campaigns for e-commerce brands across wellness, lifestyle, and outdoor niches. My role spanned copywriting, brand voice development, digital production, and — in some cases — email design. Whether it was driving seasonal promotions or abandoned cart flows, I delivered engaging, results-driven messaging tailored to each client’s goals.

• Trimleaf – Copy + Design: Promotional email series targeting industrial cannabis growers.
  (Industry: Cannabis / Indoor Gardening) [View Sample]
• City Grounds – Copywriting: Abandoned cart flow and brand voice refresh.
  (Industry: Urban Cycling) [View Sample]
• Cheeky Chickadee – Copywriting: Loyalty program education series.
  (Industry: Children’s Apparel) [View Sample]
• P2Life – Copy + Design: COVID-era education campaign for competitive swimmers.
  (Industry: Sports Nutrition) [View Sample]
• Gooseberry Intimates – Copy + Design: Holiday promos for Earth Day and Valentine’s Day.
  (Industry: Lingerie / Swimwear) [View Sample]
• Mr. Pool Man – Copywriting: Seasonal education campaign + blog integration on pool upkeep.
  (Industry: Home Maintenance / Pool Supplies) [View Sample]
• Moana Bikini – Copywriting: Website re-skin launch campaigns and product promos.
  (Industry: Women’s Swimwear) [View Sample]

Social First Content

American Pulps started as a writing project and evolved into a full brand with a distinct visual identity and loyal following (more on that below). I lead social video production and audience engagement, creating all of our short-form content and handling most follower interactions. Everything was built organically — no paid ads or “growth hacks” — just consistent storytelling, visuals, and tone that resonated.

View this profile on Instagram

American Pulps (@americanpulps) • Instagram photos and videos

Editorial, Script, & Novel Writing

In my free time, I’ve been writing Pulp Fiction stories and scripts for action and thriller movies with my friend for our “online pulp mag,” American Pulps. Here’s the book trailer to our first novel, Under the Knife:

We’ve got some more stories and scripts in the pipeline that I’m really excited about. Speaking of stories, we wrote for our magazine, American Pulps under pseudonyms. For the layout, John did most of the artwork while I wrote the editorial copy and laid everything out in Adobe InDesign.

Magazine Copy and Layout

Volume #1, Issue #1 of our online magazine, American Pulps. I wrote the Drink Like a Colonial article, an Interview with the Founding Fathers, and The Apartment (under the Pseudonym, P.A. O’Neil). I also did the layout and design in InDesign and Photoshop.

Here are some blog posts I’ve written on the American Pulps page as well:

• The Godfather: From Men’s Mags to the Big Screen
• Donald Westlake: The Patron Saint of the Hardboiled Heist Novel
• Con Artists, Swindlers, Grifters, and Cheats

Want to learn more or see how I can support your next campaign? Get in touch—I’m always up for a good project.