P2Life

Fueling athletes through uncertain times

At the start of the COVID-19 pandemic, P2Life needed a campaign that would speak to its core audience—competitive swimmers and elite athletes—many of whom had suddenly lost access to gyms and structured training.

The goal: keep these customers motivated, focused on recovery, and engaged with the brand—even from home.

I wrote a series of emails that emphasized health, routine, and at-home nutrition. The tone was steady and supportive, with clear product integration. Each message included simple, athlete-friendly recipes that featured P2Life products—showing how to stay on track, stay fueled, and stay in the game. These are five separate email campaigns that we sent out through the span of a month. The first few did so well they wanted to expand the campaigns.

I wrote the copy and did the design for these campaigns.